Archive for June, 2011

Measuring Web Marketing Results

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Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results:

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Qualifying Prospects through Organic Search Marketing

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Qualifying Prospects through Organic Search Marketing
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A successful internet marketing campaign requires an understanding of how to position crucial keywords in search engines. This means that companies need a web marketing strategy that makes it easy for customers to find their web content through Google.

Here’s ...

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Email Marketing: Stronger Than Ever

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Email Marketing: Stronger Than Ever
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Getting your customers’ attention sounds like an easy enough task, but it can often turn into a game of hide and seek. In addition to seeing traditional ads in newspapers, magazines, and on TV, consumers are now also bombarded with promos ...

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