Archive for August, 2011

Pepsi Co. Returns To Its Marketing Core

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Pepsi Co. Returns To Its Marketing Core
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“Summer Time Is Pepsi Time” claims PepsiCo’s new tag line in an effort to go strong against main competitor Coca Cola.  In two TV commercials, the soft drink giant shows the same Santa Claus and polar bears from last ...

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Improve Your Social Media Marketing with Twitter Hashtags

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Twitter is a key tool for many successful social media marketing campaigns.  The social media site helps companies generate business growth through qualifying prospects, ...

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Social Media Marketing – Engaging Customers on Facebook

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Social Media Marketing – Engaging Customers on Facebook
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Facebook recently released its first agency-designed ad unit as an effort to help its users engage with brands. The unit allows brands to ask a question, which then appears in the ad space on users’ home pages.  When ...

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