Archive for November, 2011

SMART eMarkeing in 5 Steps

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SMART eMarkeing in 5 Steps
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Strong marketing content that makes an impact and sticks with customers rarely occurs by accident.  It’s a planned process with thought-through steps that are SMART.

Create your own SMART web marketing content with these easy to remember tips from Continue Reading

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Hip or Hype: Rethinking Trade Show Marketing

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Hip or Hype: Rethinking Trade Show Marketing
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STOP throwing away your money. That’s what I tell some clients, with the following logic as explanation.

The economy has changed and business is not what it used to be. Smart marketers are utilizing the web to target audiences ...

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Carve a Unique Niche for Your Products

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Carve a Unique Niche for Your Products
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When positioning a brand, or even repositioning one, it is always important to consider where a products stands in relation to its competition. Many brand strategy models specify criteria to make that determination. A simple one that allows you ...

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