Archive for 2011

Facebook in B2B Marketing

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Facebook in B2B Marketing
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A series of recent Mashable articles discussed opportunities for B2B marketing on Facebook. The social networking site is often so targeted toward consumers that business-to-business marketers may feel like they will miss out on the immense web-marketing power it presents.

However, there are ...

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Why Search Engine Visibility Matters

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Why Search Engine Visibility Matters
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Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to Continue Reading

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Why Browser Compatibility Matters for eMarketing

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Why Browser Compatibility Matters for eMarketing
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A recent Wall Street Journal article about the rising popularity of the web browser Google Chrome presented the idea that consumers are recognizing and preferring certain web browsers over others.

 

How does this affect you as a business executive? A ...

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