Archive for 2011

Part 1: Identify the Right Audience with eMarketing

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Part 1: Identify the Right Audience with eMarketing
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In business there are two groups of people we market to:

  • People we know (Customers)
  • People we don’t yet know (Prospects)

To succeed, it’s important to understand the value of each relationship:

  • People we know (Customers)…
    • have experience working with our company
    • are looking ...
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Picking the Right Domain Name

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Picking the Right Domain Name
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Many people think that a URL should reflect the business name in order to create maximum brand awareness. However, there is another, arguably more important, purpose a URL could serve: searchability.

Let’s take the example of a fictional Milwaukee coffee house ...

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SMART eMarkeing in 5 Steps

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SMART eMarkeing in 5 Steps
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Strong marketing content that makes an impact and sticks with customers rarely occurs by accident.  It’s a planned process with thought-through steps that are SMART.

Create your own SMART web marketing content with these easy to remember tips from Continue Reading

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