Archive for 2011

Hip or Hype: Rethinking Trade Show Marketing

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Hip or Hype: Rethinking Trade Show Marketing
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STOP throwing away your money. That’s what I tell some clients, with the following logic as explanation.

The economy has changed and business is not what it used to be. Smart marketers are utilizing the web to target audiences ...

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Carve a Unique Niche for Your Products

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Carve a Unique Niche for Your Products
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When positioning a brand, or even repositioning one, it is always important to consider where a products stands in relation to its competition. Many brand strategy models specify criteria to make that determination. A simple one that allows you ...

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Good News: Autumn unveils striking, new Goodwill site

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Good News: Autumn unveils striking, new Goodwill site
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Autumn Consulting is pleased to announce the launch of Goodwill of North Central Wisconsin’s (NCW) revamped website: http://www.goodwillncw.org/.

Goodwill NCW’s Community Impact

Though Goodwill is most commonly known for its Continue Reading

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