Archive for 'Features'

Engaging Customers by Pinpointing Their Pain

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Engaging Customers by Pinpointing Their Pain
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With all of the media messages bombarding customers daily, staying top-of-mind can feel like an impossible task.  But do some digging and you’ll quickly learn that engaging your customers starts with one little word: PAIN.

What ...

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LinkedIn Company Pages Enhance Marketing Success

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LinkedIn Company Pages Enhance Marketing Success
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LinkedIn is not just a tool for individual career pages, but also can play a crucial role in a company’s holistic web marketing strategy.

Consider these 5 benefits of having a company LinkedIn page:

•    If you optimize the keywords ...

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Pepsi Co. Returns To Its Marketing Core

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Pepsi Co. Returns To Its Marketing Core
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“Summer Time Is Pepsi Time” claims PepsiCo’s new tag line in an effort to go strong against main competitor Coca Cola.  In two TV commercials, the soft drink giant shows the same Santa Claus and polar bears from last ...

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