Tempur-Pedic, well known, worldwide manufacturer and distributor of mattresses, pillows and other sleep and relaxation products, is channeling one of the most successful and effective forms of marketing on their website: word of mouth.

Tempur-Pedic’s website links to their Facebook page where happy customers share their love for their new Tempur-Pedic purchase or satisfaction with previous purchases. Their Facebook page is actively maintained by posting new content and asking questions of their Facebook fans and customers two or three times a week.

In addition to customer testimonials on their Facebook page, Tempur-Pedic also displays a video…

Who doesn’t love a good story?

That’s exactly the kind of thinking the BlackBerry marketing team must have had when creating their latest web marketing ads. Just rolled out are a series of new videos that are doing all kinds of good from an emarketing perspective.

Each of these four short videos follows a day in the life of a BlackBerry user who leverages their BlackBerry capabilities for maximized business success. From global DJs to a cupcake shop owner, BlackBerry does a great job of illustrating how something as small as a cell phone can propel businesses into successful ventures, no matter what your industry.

Pictured here is Continue Reading