eMarketing Blog | Autumn Consulting - Part 68

eMarketing Blog

Engaging Customers: JC Penney’s New Pricing Strategy

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Engaging Customers: JC Penney’s New Pricing Strategy
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In January, J.C. Penney’s CEO Ron Johnson announced that the retailer would withdraw from non-stop low price promotions and instead switch to a “Fair and Square” everyday pricing strategy. Products will now only have one price-tag, prices will ...

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Part 3: Offering the Right Web Tools Via eMarketing

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Part 3: Offering the Right Web Tools Via eMarketing
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In Part 1 of  this series, we looked at how to identify the right audience for your business using eMarketing–people we know (Customers) and people we don’t yet know (Prospects). Continue Reading

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Engaging Customers with Pinterest

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Engaging Customers with Pinterest
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pinterest.com has conquered the web. Since mid-2011, when the site really took off, millions of users have gotten addicted to browsing the huge array of pins. Pins can range from anything like cookie recipes to personal branding tips. Due ...

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