In Part 1 of this post, we examined eMarketing strategies for effective mobile device. Part 2 looks at more technical recommendations for better mobile device viewing and engagement.
In the past, business professionals needed only to focus on writing effective web content and reaching their target audience when writing emails. Now, emails also need to be tailored to a specific screen size and additional specifications. According to Email Marketing Reports, a 2011 study sponsored by Google found that 82% of smartphone users check and send emails with their device. Internet service use with mobile devices is growing exponentially. This is why it’s crucial that a company’s emails are not disregarded by customers and prospects because of poor formatting.
Here are 5 tips for creating and writing email messages with mobile device accessibility:
1. Use the media query CSS style. This will allow companies to create HTML versions and smartphone versions of emails all in one template.
2. Consider carefully the color and type of font of the email message; some colors are harder to see on a small screen.
3. A smaller size font will be necessary, but don’t make it so small that it becomes difficult to read.
4. Scale down any images in the email message.
5. Spread out text with spacing; this will make the email message easier to read and will allow readers to click on any links in the content.
Interested in making sure that your company’s marketing messages are accessible on mobile devices? Our Autumn Consulting team can help your business clarify messages to create web pages and emails that are effective and accessible to mobile device users. We’re a web marketing agency serving Milwaukee and other Wisconsin/Chicago area clients. Contact us today to get started.