Stagnant websites lose out when it comes to impressing Google. The search giant gives preference to sites with a consistent stream of fresh material that prevents the content from becoming outdated.
What qualifies as fresh content? You can take many approaches; from adding paragraphs to your existing copy or updating your marketing language to adding brand-new pages, pictures, and video content, Autumn Consulting recommends that you update your website content on a monthly basis.
Not sure where to start? Here are a few ideas:
- Start a YouTube Campaign. Pick your three most important marketing messages and create brief videos around them. Make the videos available via YouTube and also embed them on dedicated new webpages as well.
- Do a Competitor Analysis. Do a Google search around your most crucial keywords and analyze the top three web results. What kind of content and language do they offer? Find out what works in your field and write your new marketing language around it.
- Take New Pictures. Be creative and update your key pages with fresh and engaging pictures. Think about adding a human aspect to pictures even if the content focuses on equipment.