How much content should appear on a web page?
Answer: Deciding on “the right” content is difficult, but equally challenging is knowing how much content to write for your web site.
Autumn Consulting advises clients who desire to move higher in the search rankings to write 3-4 paragraphs of content per page. While this emarketing guidance may appear overwhelming to many, consider these ‘make it clear’ techniques:
Write a clear opening and closing paragraph.
Create a central paragraph that is divided into a series of 3-5 bullet points; think short and sweet.
Review the content with your company’s sales team and ask for clarity or changes to content.
Remember, clarifying your business messages means taking the time to make sure your content is crisp, clean and close to home for your online audience.