There’s no denying that visuals are a great way to market the products or services of your business. Social media marketing venues such as Pinterest and Facebook are the primary avenues used to share information via visuals. But up until now, visuals and SEO opportunities have not gone hand-in-hand.
Piktochart, a Malaysia-based company, seeks to bridge the gap between infographics and search engine optimization. Infographics are visual representations of information, such as maps or analytic graphs. These, for the most part, rely solely on their visuals to get information into the hands of the public.
What Piktochart aims to do is combine the strength of visual marketing with the power of search engine optimization by creating a tool which enables users to design interactive and search-friendly graphics. It’s an easy tool to master and allows users to create hyperlinks for images and manipulate any of the visuals and text within a theme.
There are three options when it comes to downloading Piktochart:
- Free – basic plan gets you a 6 themes and limited photo uploads.
- Pro – enables user to upload their own photos and to have access to more themes.
- Annual Pro – same as Pro, but cheaper if using long-term.
The Piktochart website itself is stock-full of useful information. Every new tool takes a little time to get a good handle on, but Piktochart helps out by posting multiple video tutorials in several languages explaining how to use the tool.
Autumn Consulting highly promotes using Piktochart to create powerful images that combine visuals with SEO opportunities as simply as copying and pasting hyperlinks into infographics. It opens up new methods to clarify your marketing messages while engaging your clients through the use of powerful and interactive visuals.