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Consistent Customer Engagement Means Web Marketing Success

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Consistent Customer Engagement Means Web Marketing Success
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Despite earth-shattering changes in technology in the last decade, a successful marketing campaign still grounds itself in tech-unrelated principles.

Steve Job’s Apple gained world-wide fame through its gadgets, but that’s not all.  Apple also understands that customers respond to a consistent marketing message in all customer communication.

A recent article in the Wall Street Journal points out that the secret to the success of Apple stores lies in the scripted coordination of all customer touch points.

Apple is:
•    Consistent in clarifying marketing messages
•    Loyal and positive
•    Good at engaging customers through excitement over new products

At Apple, all customer touch points have the same message, no matter if in the sales force, call centers, or viral business.

Autumn Consulting is a Milwaukee web marketing agency that can help you generate sustainable business growth through clear and consistent web marketing messages.


About the Author:

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.

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