What am I selling?
Before you can begin engaging customers through interactive social media platforms, you need to have the basics mastered. How does it benefit your audience? What positive experience can it create?
Who am I selling to and what do I know about them?
Know the difference by thinking like your audience: Where do they shop online? What topics interest them? What social media platforms do they mostly use? What brands do they enjoy? Be where they are online or in-person and, above all, get to know them.
What makes my company unique or stand out?
Talk about your unique values in terms of the benefits they provide your customers. Promote user-generated content that comes through Facebook testimonials, Twitter mentions and Pinterest pin boards to reveal the uniqueness of your business, brand and customers.
What will engage and connect with my audience on a personal/visual level?
Think like a marketer means to think like your audience. FACT: Using pictures on Facebook gets you almost a 200 percent increase in stickiness. Try this by retweeting infographics on Twitter, finding interesting audience lifestyle photos to pin on Pinterest, and sharing cool video marketing campaigns on Facebook.
What is my action plan for success?
Without a strategic web marketing plan, all of your great ideas are susceptible to remain only in idea-mode and never progress into plans and actionable steps. Develop a content calendar of your best ideas every 30 days.
At Autumn Consulting, we are passionate about helping you grow your business through time-tested eMarketing principles and social media marketing strategies that work. If you’re ready to start harnessing the power of social media to further engage your customers and attract qualified prospects with a Milwaukee web marketing consultant you can trust, contact us. Let’s get started making the right impact with social media and marketing for your business.