Now, take full advantage of those social media forums by using hashtags to target content for your social media prospects and customers. Hashtags are a way to identify your posts with a specific topic. Placing the symbol “#” in front of a word or phrase in Twitter or Facebook creates a hyperlink, for example #webmktg. When a prospect or customer clicks on the hashtag, all posts will appear which have used the same tag.
Basically, hashtags organize content about a specific topic. A general media example: during the Discovery Channel’s popular week dedicated to shows about sharks, millions of people engaged with each other through the hashtag #SharkWeek.
Businesses can use hashtags on Facebook and Twitter to help prospects discover them through “like-minded” topics. For example, someone searching for new exercise equipment would likely click on a hashtag called “#getfit.” By incorporating such a hashtag, a business that is selling exercise equipment would suddenly be visible to a prospect they’ve not yet even met.
Autumn Consulting encourages businesses to explore creative ways to target your prospects and customers through social media marketing strategies like using hashtags. The next time you’re on Twitter, check us out at #webmktg. We’d love to help you engage a larger audience through the incorporation of hashtags in your social media marketing, connect with Autumn today! Contact us to learn more about the Autumn Consulting team and how we can help your business grow.