Getting the attention of your customers sounds like an easy enough task, but it can often turn into a game of hide and seek. In addition to seeing traditional ads in newspapers, magazines, and on TV, consumers are now also bombarded with promos on their social media sites and cell phones. Finding an effective method of marketing to prospective clients is difficult. Still, there’s one tool that is often overlooked by many companies: email marketing.
eNewsletters are one tool that Autumn Consulting uses to help its clients to discover new, qualified prospects which can generate exciting business opportunities. Instead of just casting text into cyber land (as many low-cost email plans do) or blasting people not in the market for your products/services, Autumn strategically utilizes a tool that is preferred by most consumers.
When launching an email marketing campaign, there are several important things to keep in mind:
- Engage Customers by offering content that goes beyond self-promotion. Customers will be more receptive to your marketing messages when they receive informational or inspirational content in return.
- Clarifying messages by staying true to the title in your subject line. Customers will click on an email expecting that you deliver on the promise made in the title. Deliver to their expectations without making them click on a link to reach their desired content. This is also an opportunity to be creative with your subject line.
- Bolstering content by taking your email marketing content and repurposing it for additional online marketing opportunities, such as a blog or social media sites.
Autumn Consulting can help you with qualifying prospects through a unique, personalized eNewsletter program that takes care of all the logistics for you. If you are interested in expanding your business through email marketing and in using eNewsletters to stay in front of your customers each month with fresh content, contact us today! Our team can help you learn about the various ways we can help you grow your business.