It’s well understood that consumers today are researching brands, products and coupons before they purchase big-ticket items. Especially in this economy.
In fact, a recent Wall Street Journal business story cites Google revealing that more consumers are searching Google for common, everyday household and consumable items. As a result of being faced with many website search results, consumers are supplementing their searches with local city and community names.
Read more on this consumer trend facing search engine marketing.
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About the Author:
Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.