It’s well understood that consumers today are researching brands, products and coupons before they purchase big-ticket items. Especially in this economy.
In fact, a recent Wall Street Journal business story cites Google revealing that more consumers are searching Google for common, everyday household and consumable items. As a result of being faced with many website search results, consumers are supplementing their searches with local city and community names.
Read more on this consumer trend facing search engine marketing.