Facebook, to the surprise of many, is still the place to be. Customers spend more time on the social networking site than anywhere else on the web, so businesses have to be there to talk to them. While some try to grow an organic following by getting people to “like” their page, many small businesses now bank on paid Facebook advertising.
According to an article in the Wall Street Journal, “Facebook is expected to earn $2.01 billion in U.S. display ad revenue this year, a 67% increase from 2010,” which would elevate the site to become the leading seller of U.S. display advertising revenue.
Why are small businesses willing to pay to publish content on Facebook when a company page allows them to do it for free? The answer is simple: Facebook ads allow them to target their desired audience and don’t require the tedious generation of “voluntary likes.”
Here are some reasons the Autumn Team thinks Facebook ads may work for you:
- Qualifying prospects becomes easy because you can target your audience by location, age, and interest
- Spending control features allow you to set a daily budget
- Clarifying messages about your products and services reach those who care
The team at Autumn Consulting knows about the best opportunities in web marketing and is here to help you execute strategic marketing messages. Learn more about how we unite email marketing, search engine optimization, and social media marketing to help you engage customers.