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Teamwork: Utilizing sales messages for web marketing

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One of the most valuable content writing processes for web marketing or emarketing that Autumn Consulting uses is interviewing and listening to our client’s sales staff.

Effective sales team members typically know the issues, misconceptions and challenges facing their prospects during the buying process.

So, why not leverage your firm’s web marketing strategy to support and reinforce your staff’s message with specific marketing content?

Not sure which questions you should pose to your sales team? Try out these Autumn favorites:

– For a brand new prospect: What are the common misunderstandings about what we sell/make?

– For current customers: What are our client’s needs (the problem they’re trying to solve)? Are there categories of client needs? How do we uniquely and effectively help to meet those needs?

– What’s been the biggest challenge in promoting our product or service?

– What are the key criteria our customers use in buying our product/service? List the top three.

Fill up on additional Autumn suggestions for clarifying marketing messages, engaging customers and qualifying prospects for your business.


About the Author:

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.

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