You’ve heard it before: Build it and they will come. It’s the battle cry of the warrior marketer, but unfortunately, not the best premise for a successful and measurable marketing plan. Here’s why: It’s general, overly ambitious and not backed by any real research or audience feedback.
We recommend a distinctly better approach to your business growth strategy:
First, create an integrated web marketing plan that’s based on customer needs, rooted in prospect interests and backed by core audience research. Just as important as creating the plan is finding the time and diligence to stick to it.
Next, review your web copy and see if you can’t add more clarifying messages aimed at reaching your core audience group. Make sure you’re providing the best information they care about and weaving in SEO keywords they’re actually using in search engines.
Calculated promotions are an important next step in helping to provide your target audiences with content they care about. We recommend using the right social media platforms for this. Namely, ones that you know your audiences use and enjoy.
Want to build a better brand experience for your target audience? We can help you can start today. Autumn Consulting is a web marketing Milwaukee agency serving local area businesses and organizations with integrated marketing solutions. Our team includes a diverse group of marketing professionals who specialize in web marketing, content writing, web design, programming, project management, and sales/business strategy.
Click Here to Read Part 2 – The Right Stuff: Business Benefits of an Integrated Web Marketing Team