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Uncapping the Power of Social Media in B2B Marketing

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Having a strong presence on social media can be critical to the brand of your company. At Autumn Consulting we use social media marketing to connect with your audience in a multitude of positive ways.

 

 

1.It allows you to connect with your current audience and/or clients instantly.

By regularly updating your prospects on all the internal and external happenings of your company, prospects will start to view your company as one of the “alphas” in the web marketing space and will continue to seek your company for information regarding that industry.

2.It allows you to connect with your clients on not a strictly transactional zone.

It is often said that “people choose not to buy from what they know, but rather who they know.”  Connecting with your clients in a digital space, especially with B2B, allows them to have the feeling of knowing you, thus creating a stronger rapport before personal contact is ever made.

3.It allows you the ability to connect with future prospects.

With digital access becoming increasingly high part of one’s average day, having a digital presence is an effective way to connect with people that are not particularly aware of your business, yet. Having a strong social media platform can be very critical to this. When a new prospect comes in to contact with a social media platform of yours, if done right, this first impression can leave a memorable imprint on a prospects mind and could lead to results down the line.

4.Google likes social media.

A word to the wise, it’s not a bad idea to be in favor with Google. When you have a lot of traffic going to multiple social media platforms this empowers the value of what you put in to the digital space. With Google’s algorithm high traffic to social media platforms increases your Google search rankings with organic or “natural” searches. This allows you to take advantage and give power to keywords that are important to your business that others will search for. Google has even been known to put live tweets in there search results if the traffic is high enough.

 

Through Autumn Consulting’s collaborative style, we help our B2B clients increase their qualified prospects by zeroing in on the “right” marketing messages.  These marketing messages directly support the sales force and increases their effectiveness.  Let’s get started on a conversation for your business.  Call Nathan Misirian at (262) 323-1776 or email him directly at nathan@autumnconsult.com.

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About the Author:

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.

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