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Understand Your Web Marketing with Google Analytics

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Understand Your Web Marketing with Google Analytics
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Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations for more web marketing success.

Our analysis includes:

  • Traffic Overview. We tell you how many unique visitors your site had, how long they stayed on the site, and how these numbers related to past quarters.
  • Search Traffic. We show you what percentage of your visitors came through search engines, what percentage through direct traffic, and what percentage through referrals. This will tell you where your web marketing is strongest.
  • Geographies. We show you a breakdown of where your visitors are from by country, state, or even city. This will help you target your search marketing through paid Google ads or ramp up your sales locations offline.
  • Keywords. We track your keywords’ performance in Google and show you how they place. This will help you create more exact phrases around the competitions’ language.
  • Recommendations. Based on a custom-analysis of your site, we tell you where there is room for search-engine boosting strategies.

Autumn Consulting is a Milwaukee web marketing agency with a proven track-record of using the web for qualifying prospects, engaging customers, and clarifying messages.


About the Author:

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.

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