The growth in popularity of social media sites thrust visual marketing into the spotlight. Images have the power to make ideas or services real to your prospective customers. Finding the right avenue for your brand (whether it be video marketing or photography for social media sites) and utilizing it strategically can have a great impact on the success of your business. Understanding how to handle your visual marketing campaign is crucial.
Autumn Consulting worked closely with Birkey’s Farm Stores to create a 60th Anniversary Video.
The success of this video is based on three visual marketing strategies:
1. Understand Your Brand. The visuals you choose should magnify your brand message. Strategically choose visuals that help engage your audience while supporting your branding.
2. Commit to Quality. People today are more judgmental of the quality of photographs and designs due to the increased popularity of imagery in marketing campaigns. They can see the difference between a generic image and something unique and well done.
3. Be Creative. Visual marketing ideas can be integrated into multiple types of campaigns; from an online presence to a print element, your designs can grab an audiences’ attention on several platforms.
Autumn Consulting is committed to providing clients with visual marketing campaigns that fit in seamlessly with their brand messages. Whether you are interested in filming a video that displays the expertise of your team or want to include more visuals into your web marketing, the Autumn team is ready to help! Contact us today to discover which type of visual marketing campaign is best to help your business grow.