Driving traffic to your site is easier today than ever before. Popular social networking sites like Facebook, Twitter and Linked In help businesses thrive every day through their easy-to-use infrastructures, SEO-friendly (search engine optimization) features and ecommerce leverage.
A recent Wall Street Journal article demonstrates that availability to meeting customer needs is key to getting Followed, Friended and Connected. Here’s how:
1 Click-to-call features. What most business websites lack is a human contact element. Providing a click-to-call feature that lets customers input their phone numbers to receive a live call-back helps people feel that there is a human face and voice behind your business.
2 Chat with customers online. Providing customers with an online chat/instant message feature that helps answer questions, creates a one-to-one interaction relationship with them.
3 Try before you buy. This method gives your customers a chance to try your product on a limited trial basis to judge its performance. The cost can be nominal or nonexistent, with the benefit of eliminating buyer’s regret for your customers.