eMarketing Blog

Your B2B Business Plan, Defined By Your Marketing Plan

Posted by:

Your B2B Business Plan, Defined By Your Marketing Plan
Share Button

As a b2b full service marketing firm, Autumn Consulting provides full scale brand consulting for clients in the Chicago area and designs web sites to attract new prospects to the scene. What’s the key to success? A prospect-centric design.  The right design and content immediately shapes a prospect’s perception of your brand/company.  

With Autumn’s Chicago clients, we start every website creation, or re-design, with this thought in mind and commit to creating a new brand experience with an eye for effective Chicago b2b marketing.

See the story of our collaboration with Edgerton successfully rebrand their website here

Screen Shot 2014-11-19 at 12.41.31 PM

Here are four ways your business can get the ball rolling on a new web design and brand experience:

  1. Who’s Your Audience?

Invite your sales team to participate with Autumn’s Chicago b2b marketing team during the audience review. Ask them what are the key criteria a prospect looks for when making a new purchase decision. Find out the talking points used by salesman to address prospect objections. Lastly, ask the sales team how they might “categorize” customers (Owners, buyers, purchasing agents).

  1. What’s the Right Message?

By integrating sales and marketing team members together, Autumn Consulting can develop the “right” message by tailoring content that is consistently and effectively used by the sales team every day. In cases where there is not a consistent sales message, look to Autumn to help facilitate and develop new customer-centric b2b marketing content for your Chicago sales team.

  1. What’s the Sales Process?

Autumn Consulting | B2B Marketing Chicago | B2B Marketing MilwaukeeExplore the typical “sales funnel” at your company. Explore ways that rich web site, prospect-centric content might help move prospects further through the sales funnel. For example, engaging social media marketing like Facebook or Twitter might have the greatest impact when “selling against objections” where prospects might be looking for honest, real time feedback.

  1. What’s the Integration Plan?

Building or redesigning a web site is not the “end all”. Autumn Consulting integrates the right look and feel, marketing messages, social and search marketing strategies into the overall Chicago b2b marketing plan. Whether your Chicago small business is exploring a new market, geography, or product niche, our b2b full service marketing firm partner with our clients to maximize the value of the “web experience” into the overall sales and marketing approach.

Ready to get started on your business’ re-branding, web design experience to attract more prospects? Contact us today to start engaging prospects and customers in a new way with your b2b marketing strategy.

0
Nathan Misirian

About the Author:

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education. For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.

Add a Comment