Starbucks, Corp. recently acquired Evolution Fresh, Inc., a West Coast juice brand, with hopes of launching a separate retail and in-store concept around juice. According to an article in the Wall Street Journal, the Seattle-based coffee giant plans “do do with juice what it has done with coffee, by turning a commodity-like product into an experience.”

For companies with plans to add new product lines or services, this idea of branding an item into an experience should be of great importance. Continue Reading

We are pleased to announce the launch of the new, user-friendly Fabrictech International website, powered by Autumn Consulting: http://www.fabrictech.com.

The site, which is accessible for pro-active consumers and curious retailers, helps customers find the right mattress and pillow protection systems for their sleep environment.

Since Fabrictech International designs, engineers and manufactures the most clinically-proven and technologically-advanced mattress, pillow and box spring protectors and encasements on the market, Autumn had a unique opportunity to create interactive features for Continue Reading