As a business owner, your passion is running your business. Yet, most owners call upon an IT company or technician to assist them with making “basic” website or web-related changes.

Unfortunately, what should be a quick and easy experience, often turns into an extended, frustrating and sometimes costly endeavor. If you’ve ever tried to update your website, change your domain name or add a new feature to your website, you’ve likely run into a tech-oriented, acronym-slanted conversation with an IT specialist who leaves you more confused. Do any of these questions ring a bell:

•    What’s your domain authorization code?
•    In what programming language is your website written?
•    What’s the FTP path password to your website?

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Everywhere you turn, people are talking about social media and how it’s here to save the day for companies, businesses and organizations across the globe.

But the truth is not having a grounded eMarketing strategy  in place to guide this tool is like buying a Lamborghini and never putting gas in the tank. A fantastic outer shell can’t mask an empty or incomplete inside. Begin by considering the benefits that a social media strategy can have on boosting PR:

•    Using social media means creating more visibility for your company and brand. This helps in Continue Reading