Posts Tagged 'clarifying messages'

Case Study: How to Master Storytelling like a Marketing Pro

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Who doesn’t love a good story?

That’s exactly the kind of thinking the BlackBerry marketing team must have had when creating their latest web marketing ads. Just rolled out are a series of new videos that are doing all kinds of good from an emarketing perspective.

Each of these four short videos follows a day in the life of a BlackBerry user who leverages their BlackBerry capabilities for maximized business success. From global DJs to a cupcake shop owner, BlackBerry does a great job of illustrating how something as small as a cell phone can propel businesses into successful ventures, no matter what your industry.

Pictured here is Continue Reading

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Pinterest & Brainstorming: How Businesses Can Benefit

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Pinterest is THE new web marketing tool of the year. Millions of users have jumped on the bandwagon and are pinning, liking, and repinning posts that have relevance to their lives. Like with any big social network, what’s fascinating is the amount of time people spend on the site, just hanging out. Maybe it’s a much needed idea for a dinner recipe that led to hours of browsing, or maybe it’s an upcoming wedding that still needs to be inspired by more creative ideas.

People are spending their time on Pinterest and what they do can primarily be classified as brainstorming. So how can marketers savvy enough to include Pinterest in their Continue Reading

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