Starbucks, Corp. recently acquired Evolution Fresh, Inc., a West Coast juice brand, with hopes of launching a separate retail and in-store concept around juice. According to an article in the Wall Street Journal, the Seattle-based coffee giant plans “do do with juice what it has done with coffee, by turning a commodity-like product into an experience.”
For companies with plans to add new product lines or services, this idea of branding an item into an experience should be of great importance.
10
NOV0
The Executive Committee
Web Marketing News
