Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results:

Web marketing results:
- increasing minutes on the web site
- prospects or customers visiting “the right” sequence of web pages
- regular addition of new visitors to the web site
- number of visitors viewing case study or online promotion
- number of unique visitors,…

Owners of privately-held companies tend to ask Autumn to help address these types of challenges:

1. How can we attract more qualified prospects?
2. How can we better engage our customers?
3. How can our sales team (inside and outside) be connected to an effective emarketing strategy?
4. How can we effectively implement our strategic plan in the area of sales and marketing?
5. How do we know what pages and web sites our customers or prospects are visiting?
6. What do we do with the information we learn?
7. How can I fix or replace my current web site?
8. How can we use or improve the effectiveness of our social media tools?
9. How should I organize my company staff and budgets to more effectively market our products or services?
10. How can you help me improve…