In January, J.C. Penney’s CEO Ron Johnson announced that the retailer would withdraw from non-stop low price promotions and instead switch to a “Fair and Square” everyday pricing strategy. Products will now only have one price-tag, prices will end in 0 instead of 99, and price categories will be separated into three standards: every day, monthly value (e.g. back to school sales), and clearance.

A recent article on businessweek.com pointed out the risks that come with stepping out of the constant race to offer the lowest prices when it does not go along with enough product differentiation. However, consistent pricing can go along way when…

pinterest.com has conquered the web. Since mid-2011, when the site really took off, millions of users have gotten addicted to browsing the huge array of pins. Pins can range from anything like cookie recipes to personal branding tips. Due to the large amount of time internet users are now spending on this site, Pinterest is sure to become one of the hottest web marketing trends in 2012.

Why is this?

Pinterest is really good at engaging customers. It does this by

• enabling them to define what they are interested in
• making it easy for them to like and share pins
• integrating into Facebook, so…
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