Marketing, like it or not, is the tool that can make or break your business’ growth. If your marketing strategy is undefined, unorganized or unengaging for your audience, then you’re likely missing out on great opportunities to connect with qualified prospects. On the other hand, if you’re bombarding customers with emails, tweets, retweets, Facebook updates and other marketing messages 10 times a day with no clear rhyme or reason, you might also be losing followers by overstepping your boundaries.

The key to clarifying messages is balance.

Here…

Improving  search engine optimization is important for every business trying to reach and qualify new prospects.

SEO strategies don’t just apply to websites or blogs, but also to social media channels like Twitter.

A recent Wall Street Journal article states that Twitter creates a space for companies and customers to speak. So by not joining Twitter, companies…