pinterest.com has conquered the web. Since mid-2011, when the site really took off, millions of users have gotten addicted to browsing the huge array of pins. Pins can range from anything like cookie recipes to personal branding tips. Due to the large amount of time internet users are now spending on this site, Pinterest is sure to become one of the hottest web marketing trends in 2012.

Why is this?

Pinterest is really good at engaging customers. It does this by

• enabling them to define what they are interested in
• making it easy for them to like and share pins
• integrating into Facebook, so…
  Continue Reading
  23
  FEB
  0

Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to search engine marketing.

Search is the most dominant online activity. There are no greater influencers on purchasing decisions and brand awareness than Google, Yahoo, and Bing.

Here’s why:

• search engines reach 85.9 percent of all internet users (Nielsen, 2009)
• users implicitly trust results that show up on the first page of search results
• product research starts with search

Continue Reading