Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results:

Web marketing results:
- increasing minutes on the web site
- prospects or customers visiting “the right” sequence of web pages
- regular addition of new visitors to the web site
- number of visitors viewing case study or online promotion
- number of unique visitors,…

A successful internet marketing campaign requires an understanding of how to position crucial keywords in search engines. This means that companies need a web marketing strategy that makes it easy for customers to find their web content through Google.

Here’s an outline of the organic search marketing process:

1. Interview your sales team. Ask them how prospects describe a product. Note recurring vocabulary and terms.

2. Take your sales…