In the age of internet marketing, many companies are wondering how to best reallocate their dollars in order to achieve more effective and measurable marketing results.

Autumn Consulting has helped many clients do just that: quit ineffective newspaper or radio ads cold-Turkey and get on board with targeted Google Ads. The biggest competitive advantage of Google Ads is that people who see your ads are already searching around a problem or need you could help them solve. This means your ad is not an unwelcome interruption of their news consumption or television entertainment; instead, it is…

Most people spend 8+ hours every day at their job. Yet, surprisingly, companies often forget the importance of helping their employees see a purpose in their work. A new marketing or rebranding campaign may be just what your employees need to understand the unique contributions they make as part of your company.

While marketing mainly aims at qualifying prospects, engaging customers, and clarifying messages, boosting employee morale is a useful side effect of any good marketing…