Companies have spent several years trying to build their Facebook following. Now the question is how to convert this unique audience into increased sales.

A recent article in the Wall Street Journal explores how marketing companies can now help businesses analyze their Facebook followers and gain personal information about them in order to launch individualized campaigns and increase sales. This information circles around average rather than individual demographics, such as age, gender, and location, but also sociographics, such as interests.

This information can help with:

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