As a business owner, your passion is running your business. Yet, most owners call upon an IT company or technician to assist them with making “basic” website or web-related changes.

Unfortunately, what should be a quick and easy experience, often turns into an extended, frustrating and sometimes costly endeavor. If you’ve ever tried to update your website, change your domain name or add a new feature to your website, you’ve likely run into a tech-oriented, acronym-slanted conversation with an IT specialist who leaves you more confused. Do any of these questions ring a bell:

•    What’s your domain authorization code?
•    In what programming language is your website written?
•    What’s the FTP path password to your website?

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When it comes to improving your website’s search engine optimization (SEO)—moving higher on search engines like Google—you must remember: content is king.

Unfortunately, this marketing truth can fall by the wayside of many business owners, especially when they find themselves competing with companies who offer their same services/products, but through an over-the-top, Goliath-type website with expensive flash technology, every social media platform every created, and the best stock photos that credits can buy.

While some David-sized companies might be tempted to retreat in fear, we’re here to tell you to stand your ground because, as it’s been…