Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create…

When it comes to improving your website’s search engine optimization (SEO)—moving higher on search engines like Google—you must remember: content is king.

Unfortunately, this marketing truth can fall by the wayside of many business owners, especially when they find themselves competing with companies who offer their same services/products, but through an over-the-top, Goliath-type website with expensive flash technology, every social media platform every created, and the best stock photos that credits can buy.

While some David-sized companies might be tempted to retreat in fear, we’re here to tell you to stand your ground because, as it’s been…