As a business owner, your passion is running your business. Yet, most owners call upon an IT company or technician to assist them with making “basic” website or web-related changes.

Unfortunately, what should be a quick and easy experience, often turns into an extended, frustrating and sometimes costly endeavor. If you’ve ever tried to update your website, change your domain name or add a new feature to your website, you’ve likely run into a tech-oriented, acronym-slanted conversation with an IT specialist who leaves you more confused. Do any of these questions ring a bell:

•    What’s your domain authorization code?
•    In what programming language is your website written?
•    What’s the FTP path password to your website?

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Tempur-Pedic, well known, worldwide manufacturer and distributor of mattresses, pillows and other sleep and relaxation products, is channeling one of the most successful and effective forms of marketing on their website: word of mouth.

Tempur-Pedic’s website links to their Facebook page where happy customers share their love for their new Tempur-Pedic purchase or satisfaction with previous purchases. Their Facebook page is actively maintained by posting new content and asking questions of their Facebook fans and customers two or three times a week.

In addition to customer testimonials on their Facebook page, Tempur-Pedic also displays a video…