Driving traffic to your site is easier today than ever before. Popular social networking sites like Facebook, Twitter and Linked In help businesses thrive every day through their easy-to-use infrastructures, SEO-friendly (search engine optimization) features and ecommerce leverage.

A recent Wall Street Journal article demonstrates that availability to meeting customer needs is key to getting Followed, Friended and Connected. Here’s how:

1 Click-to-call features. What most business websites lack is a human contact element. Providing a click-to-call feature that lets customers input their phone numbers to receive a live call-back helps people…

Even if you’re not a social media master, using tools like Twitter, Facebook and Linked In can have a powerful impact on your business. Here’s your Autumn Consulting cheat-sheet for navigating the social networking landscape.

Social media marketing perks include:

• Connecting you with the right people.
• Helping you observe important conversations about industry news/trends.
• Getting you in a prime spot to listen and learn from your audience.

Ways to get noticed on Twitter:

• Reach out, search for and follow your audience!
• Retweet notable thoughts/ideas by others.
•…