In Part 1 of  this series, we looked at how to identify the right audience for your business using eMarketing–people we know (Customers) and people we don’t yet know (Prospects). Part 2 was dedicated to communicating the right message to your audience through eMarketing. Today’s post is rooted in qualification of tools.

Web Marketing solutions, such as organic…

Many companies have made the leap into Facebook marketing, but few small businesses in the B2B or local B2C world have seen satisfying results. That’s because Facebook is a great tool for marketing to prospects and current customers alike, but few companies have discovered the simple and effective ways that can lead to web branding success.

If you have not yet started to market your business on Facebook, here are some reasons why you should start:

• Facebook helps with qualifying prospects because it can introduce your business to web users who would otherwise…
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