Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to search engine marketing.

Search is the most dominant online activity. There are no greater influencers on purchasing decisions and brand awareness than Google, Yahoo, and Bing.

Here’s why:

• search engines reach 85.9 percent of all internet users (Nielsen, 2009)
• users implicitly trust results that show up on the first page of search results
• product research starts with search

Continue Reading

Strong marketing content that makes an impact and sticks with customers rarely occurs by accident.  It’s a planned process with thought-through steps that are SMART.

Create your own SMART web marketing content with these easy to remember tips from Autumn Consulting:

1. Short & Simple

When you have a product or service that’s effective, customers should be able to tell right from the start. With that said, there’s no need to add flowery language or dense blocks or text just for show. Keep Continue Reading