Birkey’s Farm Store, a successful Case IH and Case Construction dealer based in Illinois, sells new and used equipment to farmers. Birkey’s has been in business for over 55 years and focuses on serving the agricultural community. While their mission is to exceed their customer’s expectations, they also pride themselves in taking the lead in their sales and marketing efforts.  That’s why Birkey’s reached out to Autumn Consulting and asked for help in driving more farmers to browse their equipment listings.

Based…

Tempur-Pedic, well known, worldwide manufacturer and distributor of mattresses, pillows and other sleep and relaxation products, is channeling one of the most successful and effective forms of marketing on their website: word of mouth.

Tempur-Pedic’s website links to their Facebook page where happy customers share their love for their new Tempur-Pedic purchase or satisfaction with previous purchases. Their Facebook page is actively maintained by posting new content and asking questions of their Facebook fans and customers two or three times a week.

In addition to customer testimonials on their Facebook page, Tempur-Pedic also displays a video…