What’s the best way to write a heading on my web site or email subject line? Answer: eMarketing and web marketing use many of the same writing strategies as professional journalists. Write your web site headline or email marketing subject line in 50 characters or less, including spacing and special characters. And don’t forget to …
How long has it been since you’ve visited your own website? If it’s been more than a few years, you may have a need to refresh your web content. But how do you know when it is time? How can you approach the review process in a way that ensures it is a valuable use …
Clarifying Messages: Giving Your Company Website New Life Read More »
In our August 4th blog, we introduced the basics of font selection and pairing with serif and sans serif fonts. While we didn’t write the rulebook when it comes to font design, here at Autumn we are quite familiar with what works and what doesn’t. And, true to our nature, we’re going to take it …
Your Brand Identity: Choosing the Right Font, Part 2 Read More »
Many business owner’s find themselves asking “How does my company show up and stay on page 1 or 2 of Google? Google, the mysterious, yet vital partner in promoting your business. It’s always changing and it’s hard to understand. Yes, we know. That’s why we’re here to break it down to the basics for you, …
What does Google want? Search Marketing Strategies for Business Read More »
The Autumn Consulting style is built on the foundation of three key concepts: open communication, collaboration, and a personal connection. We truly enjoy getting to know our clients and working as a team to get stuff done. Every business has a unique selling proposition; we want to discover what that is and how best to …
The "Virtual" Difference: What Makes Autumn Consulting Unique Read More »
It inevitably happens to everyone, even to web marketers accustomed to working solely with their computer. Whether it’s with a small group of colleagues or a large crowd, sharing your ideas through public speaking is most likely going to be a part of your life. This task intimidates the majority of people. We’ve all heard …
How do you capture the attention of your target audience? Every business faces the challenge of defining themselves in such as way as to stand apart from their competition. The answer is simple: have a strong Unique Selling Proposition (USP). What makes your company different? Why should a prospective client choose you? THAT is your …
These days, there are phone apps for everything. The reason is simple: Companies know that their Twitter, Facebook, and other social media posts can easily be read by the “on-the-go” American using their smart phone or tablet; however, companies can run into mobile device accessibility problems when their customers and prospects try to access websites and …
The Autumn Consulting team is well-equipped to ensure our clients are up-to-date with their various social medias and the content published with these tools…
Autumn Consulting loves helping our customers address new opportunities in both their core businesses and new industries…