web marketing strategy

Planned, Purposeful, Engaging – Building a Successful Social Media Strategy

Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively. Choosing which social media platform for your web marketing can be challenging. Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. …

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Using personalized marketing strategies to increase your business leads

In order for every business to grow, a business owner must oversee one or more of these three strategies. First, deliver unique and quality products or services. Second, reach new customers Third, expand business with existing customers. Nearly every company who hires Autumn Consulting asks the same question, “how can marketing grow my business”? The …

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5 Tips for Implementing Smart Marketing Strategies

You provide something unique; you do something different from your competitors. That is why you are in business. While you know what makes your business unique, most prospects don’t know your “unique selling proposition.” Qualified prospects need to know why they should choose your company over another. Getting that message out to them, wherever they …

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Mobile-Friendly Marketing Strategies

These days, there are phone apps for everything. The reason is simple: Companies know that their Twitter,  Facebook, and other social media posts can easily be read by the “on-the-go” American using their smart phone or tablet; however, companies can run into mobile device accessibility problems when their customers and prospects try to access websites and …

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Web Marketing Strategy: Posting Strong Content – Part 1

The purpose of the content posted on your company’s website and social media pages is not only to engage your audience but also influence your position in Google search results. Therefore, the quality of your web content is very important. When it comes to Google results, there are several types of content preference to: Interviews. …

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