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May 13 @ 12:30 pm - 1:45 pm

Midwest SME Forum 2021

Discuss strategies and actions to overcome a challenging year for your industry at GACC Midwest’s virtual Midwest SME Forum for small- and medium-sized enterprises.
MAIN TAKEAWAY
Marketing has taken a new path post-pandemic, and many changes are here to stay. It’s vital that SMEs adapt to stay relevant in their marketing efforts.
ABOUT THE PANEL
According to the American Marketing Association, 62% of marketers say marketing efforts have become more important to their companies during the COVID-19 pandemic. The pandemic has forced businesses to adapt their marketing strategies to focus on virtual offerings, ramp up their social media content, and pinpoint new target audiences. Join our marketing experts to exchange best practices for harnessing your SME’s marketing power during and post-pandemic.
This panel will answer questions such as:
How has marketing changed during the COVID-19 pandemic?
How can your company adapt its marketing strategy to the new post-pandemic business environment?
What digital tools are available to support your marketing activities?
Which marketing changes will remain in common use post-pandemic?

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Nathan Misirian

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education.

For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company.

Business leaders who work with Nathan agree that his educational style of communication is relaxed and easy to understand. Working as a close partner with his clients, Nathan seeks to clearly understand the business goals and objectives for their websites and creatively design a solution to meet those needs. Staying current with new technologies, concepts, and tactics help Nathan increase qualified prospects, deepen customer relationships and clarify unique product and service messages for his clients and their businesses.

When he’s not meeting face-to-face with clients to discuss web marketing goals and solutions, you can find Nathan packing up the family truck for camping trips with his wife, two daughters and their Yorkie pup named Toby.

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