With fewer than 1% of users clicking on a search result that appears on Page 2 of Google’s results, it goes without saying that a strong SEO practice is a vital pillar of success in business. When done right, SEO is a critical compliment to your collective digital marketing efforts. But the world of Google search marketing is complex and vast, and to make matters worse: constantly evolving. It’s important for marketers to stay on top of developments in the sphere and have a well informed, topline understanding of Google algorithms. If thinking of SEO work like growing a garden, it’s important to not only initially plant the seeds and put hard-working strategies into place, but also to continue to prune and tend to the garden on a regular basis, fine-tuning and adjusting as needed. Static strategies in SEO just don’t work; staying on top of new developments and evolving is the key ingredient to consistently appearing at the top of Google search results.
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