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October 6 @ 8:30 am - 12:30 pm

TMSA NATIONAL CONFERENCE – MAKE GOOGLE LOVE YOU

Most of us know the popular phrases from the 60s  “Make Love, Not War” – an anthem that defined a generation and set a new cultural standard.

Heavily influenced by COVID, which forced companies around the world to fast track their digital transformation,  transportation and logistics sales and marketing professionals know it’s essential to have Google love your website. Unfortunately, when it comes to the world of Google, its algorithms and search rankings, almost no one knows the right way to “make Google love you.”

So, join us at the TMSA’s RISE ‘21 Conference for the first-ever, Make Google Love You event.  Learn the intricacies of how to “court” and “win the heart” of Google through:

  • Identifying and researching keywords 
  • Integrating algorithms into copy editing
  • Working hands-on in WordPress and Hubspot 
  • Creating a strategy for use of  landing pages and micro-sites 
  • Building dynamic paid ad campaigns that generate real leads

Led by Nathan Misirian, President of Autumn Consulting and esteemed TMSA Affiliate Member, he will lead a hands-on, four hour practical workshop with Live Q&A on:

  • Fundamentals of organic search marketing for your website and blog
  • Reading and understanding Google Analytics
  • Designing and implementing Google Paid Ads

 

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Nathan Misirian

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education.

For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company.

Business leaders who work with Nathan agree that his educational style of communication is relaxed and easy to understand. Working as a close partner with his clients, Nathan seeks to clearly understand the business goals and objectives for their websites and creatively design a solution to meet those needs. Staying current with new technologies, concepts, and tactics help Nathan increase qualified prospects, deepen customer relationships and clarify unique product and service messages for his clients and their businesses.

When he’s not meeting face-to-face with clients to discuss web marketing goals and solutions, you can find Nathan packing up the family truck for camping trips with his wife, two daughters and their Yorkie pup named Toby.

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