Client Spotlight: DSML Executive Search

Though they had an aesthetically well designed and functioning website, Myriam and Doug of DSLM Executive Search knew that the website wasn’t performing to its full ability, leaving money and opportunity on the table.

As a boutique executive search firm that specializes in recruiting executives in the USA for European and Canadian-based companies, DSML had a successful history of relying on their deep network for lead generation and business growth. Meanwhile, leveraging SEO and a strategic digital presence were the missing piece for solid reputation management that could easily stand up to behemoth competing firms.

This is a case study showcasing Autumn Consulting’s work with a client. Autumn Consulting is the best rated Google search marketing firm that focuses on the design and building of Google-friendly websites, and also organic SEO or organic search engine optimization. Autumn specializes in Google search marketing in Chicago, Naples and Charlotte.

DSML Infographic

The team at Autumn Consulting, led by Nathan Misian, has been working with Myriam Le Cannellier and Doug Seville of DSML Executive Search, two business leaders we admire greatly, for two years, as their main SEO and digital marketing strategy and implementation partner.

When we were first brought on, our focus was partnering with their existing web designer and programmer, with full reign on content, messaging and SEO coding to take the site to the next level and make DSML a top contender in relevant keywords in Google search results. In this, DSML started to see results in just 3 months of working together.

A year into our collaboration, we also helped implement and execute on a new set of keywords that targeted a niche within a niche: the specific industries that DSML’s clients fall into. We brought Doug and Myriam’s vision to life by developing industry specific web pages and keywords to drive web traffic specifically to those pages.


Autumn also worked with DSML to translate their website and target SEO in other languages, important for their continued growth and targeting of new clients, who are European business executives.

Through all this, we continue to meet monthly to review key benchmarks and metrics and discuss future opportunities. We’ve also been partners on presentations, worked together on growth and outreach discussions and even helped Doug with miscellaneous troubleshooting of managing his overstuffed inbox - sometimes even the tiniest of fixes can lead to big impact.

The result has been a great relationship that continues to evolve and thrive for both sides.

“Over the course of working together, DSML went from never being found in the searches their prospective clients were doing to being number one and at the top for at least ten different organic phrases. Not only that, they also beat out very large firms with hundreds of recruiters on staff; a true testament to the power of SEO when done correctly and with strategy behind it.”

- Nathan Misirian of Autumn Consulting

Meet the client: Doug Seville and Myriam Le Cannellier of DSML Executive Search


Myriam Le Cannellier and Doug Seville of DSML Executive Search

Myriam Le Cannellier and Doug Seville are the founders of DSML Executive Search, a Chicago- based company that focuses on recruiting CEOs and executives in the USA for European and Canadian based companies. This is a small niche that is dominated by larger players, though with their deep network of connections and expertise, the DSML team is a force to be reckoned with.

Myriam and Doug make a powerful and effective team, and are excellent on vision and very clear on purpose. One of our favorite parts of working with them is the way in which communication is honest, direct and immediate - they are used to working with executives almost exclusively, so their expectations are very high when it comes to the companies they partner with. For us at Autumn, it’s a real pleasure to work with clients with high expectations.

“The process has been smooth and pleasant. Nathan is great at explaining and addressing our questions. He never tries to impose things so we can discuss options and ultimately decide or not to follow his suggestions.”

- Myriam Le Cannellier, DSML Executive Search

The challenge: SEO for reputation management in a niche business

When we were introduced to DSML Executive Search, they already had a great, visually appealing website. But it lacked the most important element of a good website: it wasn’t performing in the SEO-sense. At the time, the DSML website wasn’t asserting their expertise or generating leads, and it wasn’t being found organically by their prospective clients.

Autumn started with a discovery phase: we researched keywords that DSML’s prospective clients were searching but DSML didn’t know about. Through this, DSML learned that there are phrases that they want to be associated with and phrases that they prefer not to be associated with, which led to a focus and clarity on SEO keywords to target and what content needs to be written.

This discovery phase also allowed for clear benchmarking and a focus on what terms matter to the firm. Autumn then developed content, wrote title and description tags and implemented coding that wasn’t there before, and put into place a monthly set of metrics to measure results.

As a part of our work, we also developed a process to write monthly content. Myriam and Doug had ideas for content, but they weren’t sure how to organize the content to cater to actual searches being done. To solve this, Autumn developed a monthly process to write blogs, coded with keywords and integrated with hyperlinks, to be published on a monthly basis. DSML has since adopted and integrated this process into their work, and they continue to use the process that Autumn developed.

“Our relationship and collaboration with DSML is a great example of how important it is for Autumn to go the extra mile in all of our work. DSML routinely goes the extra mile for their clients, and that’s something I admire greatly about them, and in our work with them, we aim to continually go above and beyond.”
- Nathan Misirian, Autumn Consulting

The ongoing partnership and an evolution of wins

The work of SEO marketing and digital marketing never stops, so even after our initial success of seeing great progress on DSML’s focus keywords, it was very important to continue to meet monthly and to track metrics and data.

The Autumn Advantage

Autumn works very differently from other companies in that we don’t just send out a blanket email with a 15 page report. Instead, we focus on dialogue and actionable next steps. Nathan personally meets with each of our clients on a monthly basis. The guiding portion of the metrics that we discuss is our proprietary dashboard, through which we zero in on about ten key metrics. We also include forward-looking, actionable recommendations for the next month. This is something that we offer all of our clients, and it’s a service that’s included in our work. We’re in it for the long-haul and we focus on the long term success of our clients.


With the website being optimised from an SEO standpoint, Autumn continues our monthly check ins with Myriam and Doug, with an eagle-eye on metrics and opportunities for growth and further reputation-building in the industry.

Since our initial groundwork on building out a strong SEO foundation for DSML, we have also expanded on our work with two additional initiatives:

  • Industry-focused niche landing pages
    An idea of Myriam and Doug’s that Autumn brought to life, we built separate, individual pages that speak to the specific industries that DSML’s clients fall into. This helped to drive qualified traffic to these pages, and ultimately the DSML website. Results in this niche-within-a-niche strategy were seen after six months, as it’s a rather complicated endeavor.
  • Website translations and SEO in French, Spanish and German
    Because DSML’s clients are European businesses and their team of recruiters speaks the languages of those businesses as well, Autumn worked on a three-month engagement to do SEO in other target languages that are strategically important to DSML: French, German and English. We worked with their team to translate and write the special webpages in these local languages, conducted research in these languages and implemented SEO practices for these pages.

Both of the above were natural progressions to a relationship that had an open and continuous dialogue- a hallmark of all of Autumn Consulting’s client relationships.

The results: page one number one, and counting

Of course, the goal of any SEO engagement is to appear on page one of Google’s search results for the targeted keywords, and we’re happy to say we’ve accomplished exactly that through our work with DSML, even as we’ve expanded the targeted keywords to reach various specific industries and languages. Perhaps most importantly, through DSML’s website and SEO presence, they easily compete with larger firms.

“Thanks to the collaboration with Autumn Consulting, our SEO rankings on a couple of key search words has increased very significantly and we are on page 1 for most of the goals we had. Historically, we almost never acquired a new client from an inquiry on our website (we get most of our business through referrals). Since working with Autumn Consulting, even if these inquiries are still limited, we have seen an increase of these and we acquired one important client who found us online.”

- Myriam Le Cannellier, DSML Executive Search

19 thoughts on “Client Spotlight: DSML Executive Search”

  1. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this hike. Zackary Sprouffske

  2. Orta yaşlarındaki bir kadın ile arkadaşlık kuran bir grup gencin başlarına gelen olayları odağına alan Ma filmindeki baş kahraman Sue Ann, Ohio’da kendi dünyasında yaşayan, orta yaşlardaki yalnız bir kadındır. Bir gün kasabaya yakın zamanda taşınmış olan Maggie adında bir kız ve onun arkadaşları ile tanışır. Aileleri ile birlikte yaşayan gençler, üzerlerindeki baskıdan fazlasıyla bunalmıştır. Tam da bu sırada evinde büyük bir parti düzenleyen Sue, gençlerin de aralarına katılmasını ister. Bu davet Maggie ve arkadaşları için kaçırılmayacak bir fırsattır. Gençler, başlarına geleceklerden bihaber, partide Sue ile birlikte gönüllerince eğlenir. Sue ile tanıştıkları için kendilerini şanslı hisseden gençler, bir süre tuhaf şeyler yaşamaya başlarlar. Sue’nun gösterdiği yakınlık bir süre sonra takıntılı bir hal almaya başlayınca, gençler kendilerini büyük bir girdabın içerisinde bulur. Ma izle, Ma film izle, Ma Türkçe altyazılı izle, Ma Türkçe dublaj izle Will Artmann

  3. Colette, Fransız yazar Sidonie-Gabrielle Colette’in hayat hikayesini anlatıyor. Karizmatik Parisli yazar Henry Gauthier-Villars ile evlendikten sonra Sidonie-Gabrielle Colette, Fransa’nın kırsal kesimlerindeki hayatını, yaratıcı yeteneklerinin kıvılcımlandığı Paris şehrine taşınmak için terk eder. Willy mahlasıyla tanınan kocası, kendi isminde yayınlanacak bir romanın gizli yazarı olarak Colette’i kullanmaya başlar. Çalışmaları büyük başarılar elde ettiğinde, Colette, kocasının ona dayattığı edebi ve mecazi sınırlardan kurtulmaya çalışmaya başlar. Artık kendi adına yazmanın ve yazdıklarını sahiplenerek topluma meydan okumanın zamanı gelmiştir.. Colette film izle, Colette Türkçe altyazılı izle Augustine Durett

  4. Todd Solondz’un uzun zamandır beklenen ve “cinsel takıntılara dair bir kara komedi” diye nitelenen yeni filmi, Mutluluk adlı yakıcı komedisinin devamı niteliğinde… Ramon Lodrigue

  5. 11 yaşındaki Chala, madde bağımlısı annesi Sonia ile birlikte yaşar. Küçük yaşına rağmen evin geçimini sürdürmek için elinden gelen her işi yapar. Çektiği zorluklar okulda derslerine de yansımaya başlar. Son derece duyarlı bir öğretmen olan Carmela için ise hayatta öğrencilerden daha önemli bir şey yok gibidir. Carmela hastalanıp birkaç ay okula gelemez, geri döndüğünde ise yokluğunda işlerin değiştiğini farkeder. Düzeni tekrar oturtmaya çalışırken Chala ile arasındaki ilişki de yoğunlaşmaya başlar. Boyce Skeets

  6. 2013 yazında, öncü yönetmen J.J. Abrams, bizlere Star Trek’i Bilinmeze Doğru götürecek muhteşem bir aksiyon macerayı sunacak. Atılgan’ın mürettebatı eve geri çağrıldığında, kendi organizasyonları içinde durdurulamaz bir terör gücünün donanmayı ve temsil ettiği her şeyi parçaladığını, dünyamızı bir kriz içinde bıraktığını görürler. Bitirmesi gereken şahsi bir kavgası olan Kaptan Kirk, tek kişilik kitle imha silahını yakalamak için savaş alanına doğru özel bir arayış başlatır. Kahramanlarımız yaşamla ölüm arasında destansı bir santraç oyununa sürüklenirken, aşka meydan okunacak, dostluklar parçalanacak ve Kirk’ün geride bıraktığı tek ailesi olan müretebatı için fedakarlıklar yapması gerekecek. Carrol Chech

  7. Kayığıyla yoğun siste kaybolan bir balıkçı, terk edilmiş bir teknenin güvertesine sığınır. Birazdan baktığında kendi kayığının ortadan kaybolduğunu fark eder. Bu yabancı tekne ile bilinmeyen sularda ilerledikçe, yolculuk daha ve korkutucu bir hal almaya başlayacaktır.Tekne izle, Tekne Türkçe altyazılı izle, The boat izle Stanley Rhinerson

  8. Bir tarafta ailesini reddetmiş zengin bir aile çocuğu, hayatını canının istediği gibi yaşamaktadır ve hiçbir genel geçer değerlere itimatı yoktur. Fausto Mccright

  9. Sosyal adaletsizlik ve gelecek kaygısıyla ilgili yazacağı kitabın araştırmasını yapmak için, kimliğini gizleyerek Fransa’nın kuzeyine giden Marianne’nin hikayesi. Otto Kubecka

  10. Ruo-nan, 6 yıl önce tesadüfen din tabusunu yıkmıştı. Erkek arkadaşının ve ailesinin sebepsiz yere ölmesine neden oldu. Karanlık bir dönem geçirmiş, bu sırları ve acıları insanlardan gizlemiş, hatta yeni doğan çocuğunu başka bir aileye vermiştir. Birkaç yıl terapiden sonra normal yaşamına dönmeyi başarmıştır. Ancak kızı, kendisinin gördüğü lanetli işaretleri görmeye başlamıştır. Ruo-nan, çocuğu için en derin korkuyla yüzleşmek zorundadır. Lanetle ilgili her şeyi kaydetmeye başlar ve çocuğunu kurtarmanın bir yolunu bulmaya çalışır. Quincy Caney

  11. Josephine Peary (Juliette Binoche) olgun, mağrur ve naif bir kadındır aynı zamanda buzullara büyük ilgisi olan maceracı eşi Robert Peary‘e de delicesine aşıktır. Robert ise mutluluğun buzullarda olduğuna inanır ve maceralarını yüksek kesimin konforuna tercih eder. Josephine Robert için söz konusu kendi hayatı olsa bile her türlü tehlikeye göğüs germeye kendisini hazırlamıştır. Donnell Hartwigsen

  12. Recently i paid for a couple of Melinda Louboutin boots with the help of pumps hence increased I could just walk around the block included. I obtained your Tiffany pendant inside New york city, one gem for a subtle sequence. May very well an integral necklace around your neck through Theo Fennell including a stringed in pearls which are usually a great standby. I really do possess a couple of gemstone stud jewellery, though I favor one thing large not to mention vivid about my personal radio stations. Antonio Aljemal

  13. Remarkable! Its actually awesome article, I have got much clear idea about from this paragraph.
    Navigating the app can be confusing at first Some users experience tech issues and glitches Doesn’t offer video chat Users tend to skew on the older side (35+) Free version is swamped with ads Can’t search for men and women at the same time Tutto cio che riguarda dating


  14. Fullhdfilmizle ile Full HD film izle deneyimi sizlerle! Türkçe dublaj ve Altyazı arşivimizle 1080p kalite kesintisiz film izleme sitesinin tadını çıkar! Reggie Leveston

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top